You're good at what you do. The admin, the chasing, the slow follow-up — none of that should be taking your time. BackCraft finds exactly what AI should be handling in your business, and builds it.
Faster lead response, more client conversions, better Google ranking, more reviews, more bookings. Revenue you're currently leaving on the table.
Manual tasks that eat hours every week — follow-up, document chasing, scheduling, reporting — handled automatically while you focus on the work that matters.
Faster responses, fewer errors, better client experience. Systems that make your business look and feel more professional without extra effort from your team.
Whether you want to learn to build AI into your business yourself, or just want it done for you — there's a path. The entry point is always a free 15-minute conversation.
You run a knowledge business — mortgage advisors, coaches, solicitors, accountants, estate agents, recruiters, clinics. You're smart, admin-heavy, and know AI is coming but haven't made it work yet. That's exactly what Concierge is for.
You're on the tools or running a lean operation — and you don't want to learn AI, you just want the results. Missed calls handled, quotes followed up, reviews building automatically. Done for you, running in the background.
You start with a free conversation. From there, each step is optional — and each one leads naturally to the next if it makes sense for your business.
A 15-minute call — no charge, no obligation. One question does most of the work: "If you could wave a magic wand and fix one thing about how your business runs, what would it be?" From the answer, we know whether there's a clear opportunity and what the right next step looks like.
The front door to everything. A 45-minute discovery call where you walk us through your business. We analyse the transcript, identify your 3–7 biggest time and money leaks, and deliver a 9-slide report with an effort-versus-impact matrix, tool recommendations, a 4-day quick-win plan, and a monthly ROI calculation. Then a 30-minute review call to walk through it together. Cost credited toward your first month if you proceed.
For small businesses who need a professional online presence and the basics automated. Website, local SEO, missed call AI — set up once and running in the background. You carry on doing the work; the system handles the rest.
Managed AI agents running actively in your business — speed-to-lead, quote prep, review builder, follow-up sequences. Mark builds them, monitors them, and maintains them. You don't touch them. They just work.
Two 45-minute calls a month — done-with-you, screen shared, building AI systems inside your business together. Voxer access with a 12-business-hour response guarantee. For business owners who want an ongoing AI implementation partner — not just a product, but genuine capability built over time.
Most businesses want to jump straight to automate. We never do. AI makes great processes better — and bad processes worse. We always start with the audit.
Where does the process start? Where does the deliverable live? Who approves it? What blockers exist? What happens when something is missing? We map it before we touch it.
Cut the fat. Fix file naming, folder structure, process rules, review checklists, step owners and access rules. Clean the manual workflow before adding AI to it.
Only now do we add AI. Usually by turning the optimised process into a skill, agent or automated workflow. The human workflow is clear, so the AI workflow is solid.
A sample of what gets identified in assessments and built for clients. Every project starts with the audit — these are what comes out of it.
New enquiry triggers an instant personalised reply, classifies urgency, alerts the owner, and sets a follow-up reminder. No lead goes cold while you're with another client.
Mortgage advisors, roofers, brokers, agencies, clinics
Automated outreach at 6 and 3 months before a client's fixed rate ends. Catches remortgage conversations before they go elsewhere. Set once, runs forever.
Mortgage advisors, IFAs, financial services
Automated chasers at Day 3, Day 7, and Day 14 after every quote. Recovers jobs and proposals that go quiet. No manual chasing needed.
Contractors, consultants, service businesses
Automated reminders sent until the document arrives. Tracks what's outstanding, sends personalised nudges, and alerts you only when something is stuck.
Solicitors, accountants, mortgage advisors
Job or case complete triggers a direct link to your Google review page via SMS or email. 50+ reviews a year without asking anyone directly.
All businesses, tradespeople, health clinics
Your business context — SOPs, client FAQs, past proposals, call transcripts — organised so AI can use it. Build once, searchable forever.
Agencies, consultancies, professional services
What happens when the systems are running.
"The remortgage trigger sequence alone justified the entire Concierge fee. I had 40 clients coming off fixes in the next 6 months who I'd never have got to in time manually. Now they hear from me before they even think about shopping around."
"The audit was the most useful 45 minutes I'd spent on my business in years. Mark put an actual number on what I was losing every month — I had no idea it was that much. Six weeks in, I've already won back more than I paid."
"I was missing three or four enquiries a week while I was on site. The 60-second response changed everything. Won a £6,200 job from someone who told me they'd already called two others who hadn't got back to them."
Everything starts with the free 15-minute call. From there, the right path depends on your business, your goals, and what the assessment finds.
Every missed call is a lead walking to your competitor. Here's what it's actually costing — and the simple fix.
What the top-ranked plumbers are actually doing — and why most miss the obvious fix costing them jobs every week.
Most lost quotes aren't lost at all — they're just waiting for someone to follow up. Here's the gap costing small businesses thousands every year.
No charge. No obligation. Just an honest conversation about your business and where the opportunities are.
By the end of the call, you'll know whether there's a clear AI opportunity worth pursuing — and if so, what the right first step looks like. No pitch until you've seen your numbers.
Prefer to drop a line? mark@backcraft.co.uk · 07583 300658