BackCraft installs five AI systems that respond to every extension and renovation enquiry in 60 seconds, follow up every large quote automatically, and build your Google reviews — all while you're on site. Built for Yorkshire builders, general contractors, and renovation specialists.
of extension and renovation jobs go to the first business that responds — not the best price or the best reputation
average value of a single-storey house extension in Yorkshire — the job most builders are losing to slow follow-up
more likely to convert an enquiry responding within 5 minutes versus waiting 30 minutes or more
Google reviews per year — automatically — with the BackCraft review system running in the background
Three things are quietly costing the average Yorkshire builder between £25,000 and £60,000 a year. You're on site for 8 hours a day, unreachable and head-down. That's the problem. It's fixable within 2 weeks.
Someone sees your sign on a job in Roundhay and calls about a kitchen extension. You're plastering a ceiling. You miss it. You call back at 5:30pm. They've already got three quotes booked. That enquiry was worth £35,000. You never even spoke to them.
Est. cost: £20,000–£40,000/yrYou spend a full morning visiting a site, measuring up a loft conversion, and pricing a £42,000 job. A week passes. You send one follow-up. Nothing. They went with the builder who emailed twice, messaged once, and called at day ten. You were the better quote. They didn't know it.
Est. cost: £15,000–£30,000/yrYou've transformed dozens of homes across Yorkshire. Your customers love you. Almost none of them left a Google review. The building company ranking above you has 90 reviews and a basic website. You do higher-quality work. They get every "builder near me" enquiry in your area.
Cost: Every local search you're invisible forNo apps to learn. No new software to manage. These run silently in the background — capturing your extension enquiries, following up your renovation quotes, and building your reputation while you get on with the build.
A clean, fast, mobile-first website built around your services — extensions, loft conversions, renovations, new builds — fully optimised for "builder in [your area]" searches. Already have a site? The systems plug straight in and we improve what's there.
Optional — many builders already have a site we can connect to.
Every enquiry — extension, loft conversion, renovation, new build, garage conversion — gets a personalised SMS reply in under 60 seconds. Sent automatically while you're laying block in Wakefield. You stay on the job; the lead stays warm and feels looked after.
Automated follow-ups at Day 5, Day 14 and Day 30 after every significant quote. Polite, personalised, persistent — calibrated to the longer decision cycle of a £40,000 project. You stop losing big renovation jobs to whoever sends the third message.
Two hours after every completed job, the customer gets a direct link to your Google review page. No chasing. 50+ reviews a year — month by month, you climb above the competitors who've been trading longer but never asked systematically.
Instant booking confirmation, 24-hour reminder, and a 2-hour reminder before every site visit or spec meeting. The wasted drive to a property where nobody answers disappears. Your time stays on the tools where it earns money.
Previous customers get well-timed messages about follow-on work — a bathroom after the kitchen, a driveway after the extension. Revenue from people who already trusted your work and would hire you again — if you stayed front of mind.
BackCraft handles every part of the build and setup. You carry on taking jobs across Yorkshire.
30 minutes. We work out exactly where your building business is losing money — which extension enquiries aren't being captured, which large renovation quotes aren't converting, where your Google presence is costing you jobs. No pitch — just honest numbers.
All five systems built and configured specifically for your business — your job types, your typical project values, your Yorkshire service area. Website included if you need one. Everything tested end-to-end before going live. Two weeks, zero disruption to your sites.
A 90-minute handover, a simple one-page guide, and a monthly check-in. The next time an extension enquiry comes in while you're on site, it gets an instant response. Most builders start seeing the difference within the first two weeks.
Conservative estimates based on typical volumes for a building contractor operating across Yorkshire. Your specific numbers come out of the audit call.
Based on a sole trader or small building team carrying out extension, loft conversion and renovation work across Yorkshire at typical market rates. The high value of individual jobs makes the quote follow-up system particularly powerful for builders — one extra loft conversion conversion per quarter more than covers the annual cost.
Your specific numbers are worked out on the audit call — before you spend a penny.
Whether you already have a website or need one built, the audit call works out which fits your building business best.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If the system doesn't earn back the setup fee within 60 days from extra jobs won, your monthly fee is free until it does. We bet on the work, not on the sale.
A 30-minute call, no charge, no obligation. We'll look at how your building business currently handles enquiries, quotes, reviews and your online presence — and show you exactly what fixing each one is worth.
You'll hear back within one working day. Phone or video — whichever suits. No pitch until you've seen your numbers.
Prefer to message? mark@backcraft.co.uk