AI implementation partner for professional services & business owners · Nationwide · Free 15-min call Book your free call →
Done-with-you AI implementation

Build real AI capability
into your business —
alongside an expert.

Two 45-minute sessions a month where we build together — Claude skills, AI workflows, automation systems designed around your business. For mortgage advisors, coaches, solicitors, accountants, estate agents, and any professional services owner who wants to genuinely understand what they're building — not just buy it.

£1,500
–£2,000 / month · Start at £1,500
Two 45-min calls / month Voxer access 12-hr business response
Start with a free 15-minute call →

The honest version of what you actually get for £1,500 a month.

Two 45-minute calls. That's 90 minutes of active build time per month. Voxer access — which sounds like it could be all-day-every-day, but in practice the messages are rare. Clients mostly want to know it's there.

That works out to roughly £1,000 per hour effective rate — and it only works because those 90 minutes are genuinely high-value. We're not advising. We're building. You share your screen, we work through problems together, and something new exists by the end of each call that wasn't there at the start.

By the end of the first few months, you have a working AI system and the knowledge to understand what you've built — and where to take it next.

What's included

Everything in the Concierge, explained plainly.

No hidden expectations. No 'unlimited support' that turns out to mean email only. Here's exactly what the Concierge is.

📞
Two 45-minute build sessions per month

The core of the Concierge. We screen-share. We build. By the end of each call, something tangible exists that didn't before — a Claude skill, an AI workflow, an automation, a prompt system.

  • Screen-share sessions — you're in the room, not watching a recording
  • Done-with-you: you understand what's being built and why
  • Flexible agenda: we start each call from where you are, not from a fixed curriculum
  • We identify what to build next as your business evolves
  • Sessions booked flexibly around your schedule
💬
Voxer access · 12-hour business response

Voxer is a voice messaging app. You leave a message, we respond within 12 business hours. In practice: clients mostly use it to clarify something quick, share context before a call, or flag a new idea. Volume is low. That's by design.

  • 12-business-hour response guarantee (8am–8pm Mon–Fri)
  • Voice or text messages — whatever's easier
  • Good for quick context, not crisis support
  • No ticket system. No forwarding to an assistant. Mark directly.
  • In practice: most clients send 2–4 messages a month
🔍
Ongoing opportunity identification

Between calls, we're thinking about your business. When a new tool or capability emerges that fits what you're building, we flag it. The goal is that your AI capability compounds over time — not resets every month.

  • New AI tools flagged as they become relevant to your specific situation
  • Agenda suggestions before each call based on what's emerging
  • Running context of what's been built and where to take it
🔧
What we build together

The Concierge is for building capability — not one-off tasks. Over a few months, most clients end up with a set of Claude skills, AI workflows, and automated processes that run quietly in the background of their business.

  • Claude skills: custom AI systems prompt-engineered for your workflows
  • AI agents: automated sequences triggered by real business events
  • Workflow automation: connecting your existing tools intelligently
  • Document and data processing systems
  • Speed-to-lead and follow-up sequences built for your specific buyer
  • Reporting and summarisation systems for your team

Why £1,000/hour is the right way to think about this.

The Concierge looks like a monthly retainer. But the way to understand its value is per hour. Two 45-minute calls = 90 minutes of active build time. At £1,500/month, that's £1,000 per hour effective rate.

That rate only makes sense if those 90 minutes produce something worth significantly more than £1,500. Which they do — because we're not talking, we're building. A Claude skill that saves 10 hours a month at £50/hour returns £500/month, forever, from one 45-minute session.

The Voxer access, the opportunity identification, the ongoing context — that's what makes the sessions compound. Each call builds on the last.

We raise the price on renewal, not on a surprise basis. Start at £1,500. As the system matures and the ROI is clear, the rate reflects that.

The maths
Two 45-min calls / month 90 min
Voxer messages (typical) 2–4 / month
Price (entry) £1,500/mo
Effective hourly rate ~£1,000/hr
Example: 1 Claude skill saving 10hrs/mo at £50/hr £500/mo
3 skills over 3 months (estimated) £1,500+/mo
ROI crossover point Month 3–4

Illustrative. We calculate the actual ROI for your business on the review call after the assessment.

Who it's for

The Concierge is for a specific kind of person.

Not everyone. Most people are better served by the Agent — where we build it for you and you never touch it. The Concierge is for owners who want to be in the room while it's built and come out understanding what they have.

The Concierge is right for you if…
  • You're in professional services — mortgage advisor, coach, solicitor, accountant, estate agent, recruiter, clinic owner
  • You want to understand what's being built — not just that it works
  • You're growth-minded and see AI as a capability to build over time, not a one-off tool
  • You have complex, varied workflows (client onboarding, document chasing, case updates, follow-up) that need custom solutions
  • You want to develop internal AI capability you can keep using and growing independently
  • You want a thinking partner who knows your business — not just a supplier
The Agent is probably better if…
  • You want AI running without having to think about it
  • Your workflows are well-defined and repeating (lead response, review builder etc.)
  • You don't want to attend calls or share screens — you just want results
  • You want monthly reporting but you're not interested in the build process
  • You're a tradesperson looking for website + SEO + missed-call AI (that's the Starter)
Concierge vs Agent

The same ambition. Very different experiences.

Both get you AI working in your business. The difference is whether you're in the room when it's built, or whether you'd rather not be.

BackCraft Agent · £995/month
Done-for-you

We build it. We maintain it. You never touch it. It reports back. You see the results. That's the whole relationship.

  • Speed-to-lead, quote prep, review builder, follow-up agents
  • Website, SEO and missed-call AI included
  • Mark builds and maintains — no input required from you
  • Monthly performance reports
  • No calls required — you see results, not the build process
AI Concierge · £1,500–£2,000/month
Done-with-you

You're in the room. We build together. You understand what we've built and why. You develop the capability to take it further.

  • Two 45-minute screen-share sessions per month
  • Voxer access — 12-hour business response
  • Build Claude skills, AI agents, workflow automations together
  • Ongoing opportunity identification between calls
  • You leave each session understanding what was built

Not sure which fits? Start with the free 15-minute call. We'll work out which one makes sense for your situation — and if neither does, we'll say that too.

Questions

What people ask before joining.

Is £1,500 a month actually worth it for 90 minutes of calls?
Only if those 90 minutes produce something worth significantly more. Which is the question to ask yourself. If one 45-minute session produces a Claude skill that saves 10 hours a month at £50/hour, that's £500/month of value from 45 minutes of work. Three sessions building three such systems = £1,500/month in time saved, indefinitely. The £1,500 Concierge fee pays for itself when the math works. We'll work out whether it does on the free call.
What is Voxer, and how does it actually work in practice?
Voxer is a voice messaging app — like WhatsApp but better for asynchronous voice. You leave a message; we respond within 12 business hours. In practice, Concierge clients send a few messages a month — flagging something they want to tackle on the next call, sharing context, or asking a quick clarifying question. It's not a live chat. It's not support. It's async access to Mark's thinking. Most clients say they use it less than they expected to, and that's fine — they want to know it's there.
Do I need to be technical to benefit from the Concierge?
No. You need to be comfortable sharing your screen, talking through your workflows, and being curious about what we're building. The technical side is ours. The business context is yours. We've worked with people who've never written a line of code and come out of the Concierge with Claude skills and automation sequences they understand and can explain to their team.
Do I need to do the AI Tools Assessment first?
Not necessarily — but it's a good foundation. The assessment maps the highest-value opportunities in your business, so we're not spending Concierge time working out what to prioritise. If you've already got a clear view of what you want to build, we can skip straight to the Concierge. We'll sort that out on the free call.
What's the difference between £1,500 and £2,000 a month?
We start everyone at £1,500. As the system matures — as the value being delivered becomes clearer and the complexity of what we're building together increases — the rate moves to £2,000 at renewal. We'll always tell you in advance before changing anything. There are no surprise price increases.
What happens when I leave the Concierge?
Everything we've built is yours. The Claude skills, the workflows, the automation systems — you keep them all. That's by design. The Concierge is about building your capability, not creating dependency on BackCraft. Month-to-month after the first 3 months, with 30 days notice to pause or stop.

The free call is the right
place to start.

15 minutes. We'll work out whether the Concierge is the right fit for your situation — and if not, we'll tell you what is. No obligation, no pitch.

Or call/text: 07583 300658  ·  Usually respond same working day.