BackCraft installs the AI systems that win Hull and East Riding tradespeople more work — responding to enquiries in 60 seconds, following up every quote automatically, and building your Google presence while you're on the tools. Built for plumbers, electricians, roofers and builders across Hull, Beverley, Bridlington, and the wider East Riding.
of jobs go to the first business that responds — not the cheapest or the most experienced
of Hull trade businesses never respond to an online enquiry at all
more likely to win a job when you respond in 5 minutes vs 30 minutes
from audit call to all five systems live in your Hull or East Riding business
From Hull city centre to the coastal towns, market towns, and rural communities of the East Riding, this is a vast area with significant trade demand and — compared to Leeds and Sheffield — less competition for digitally-aware businesses that respond quickly.
Hull's City of Culture legacy and Siemens' offshore wind turbine manufacturing base have brought sustained investment and population growth to the city. New builds, commercial development, and renovation projects across Hull and Beverley are generating consistent, high-value trade work.
Hull and the East Riding coast — Bridlington, Hornsea, Withernsea — face harsher weather than inland Yorkshire. That means more roofing, rendering, and damp work than most areas. Combine that with the area's older housing stock and there's a constant pipeline of trade jobs for businesses fast enough to capture them.
The East Riding covers a huge area — from Hessle and Cottingham to Driffield, Goole, and Bridlington. Tradespeople covering this ground lose a lot when they don't respond quickly. A customer in Beverley who gets a 60-second reply from a Hull tradesperson will book them over a local business that calls back at 4pm.
Three fixable things are quietly costing the average Hull or East Riding sole trader a significant sum every single year.
A boiler breakdown call comes in at 10am. You're fitting a bathroom in Cottingham. It hits voicemail. You call back at 1:30pm — they've already got someone booked. This happens multiple times a week, from Hessle to Beverley to Goole.
Est. cost: £10,000–£20,000/yrYou survey a property in Beverley, price a full bathroom renovation at £5,500, send the quote. Silence. A follow-up call a week later goes nowhere. They booked the tradesperson who sent three follow-up messages. Your quote was competitive. Didn't matter.
Est. cost: £8,000–£15,000/yrCustomers in Bridlington, Driffield, and Brough recommend you to friends. They just never left a review. The business above you in Google Maps has 80 reviews. You have 11. Every "plumber Hull" or "electrician Beverley" search is a job you're not in contention for.
Cost: Every local search you don't appear inNo apps to learn. No new software to manage. These run quietly in the background while you get on with the work.
A clean, fast, mobile-first website built around your trade, your reviews, and your Hull or East Riding service area. Optimised to rank for "[your trade] Hull" and "[your trade] Beverley" searches. Already have a site? The systems connect straight in.
Optional — the AI systems work with your existing site too.
Every enquiry — from your website, Google profile, or any lead source — gets a personalised SMS reply in under 60 seconds. You're on a job in Driffield; a customer in Beverley gets a professional response before you've packed your tools.
Automated follow-ups at Day 3, Day 7, and Day 14 after every quote. Polite, personalised, professional. You stop losing renovation and repair jobs from Hessle to Bridlington to whoever chased harder.
Two hours after every completed job, the customer gets a direct link to your Google review page. No asking on the doorstep. 50+ reviews a year — month by month, you dominate local search across Hull and the East Riding.
Instant booking confirmation, 24-hour reminder, 2-hour reminder. The wasted long drive across East Riding to find nobody home nearly disappears. Your day stays on schedule.
Past customers get a timely, personalised message when the season calls — boiler checks before winter, gutter and roof checks after autumn storms, outdoor work in spring. Consistent revenue from people who already know and trust you.
The five systems work for any trade. Each one is configured specifically for your work — your job types, your pricing, your seasonal patterns.
BackCraft handles every part of the build. You carry on taking jobs.
30 minutes. We work out exactly where your Hull trade business is losing money — which enquiries aren't being captured, which quotes aren't converting, where your Google visibility is weak. No pitch, just numbers.
All five systems built and configured for your specific trade and your Hull service area. Website included if you need one. Everything tested end-to-end before anything goes live. Two weeks, zero disruption.
A 90-minute handover, a one-page guide, and a monthly check-in. Most Hull clients see results from the lead response system within the first week. Reviews build immediately. Quote conversion improves within the first month.
Conservative estimates for a sole trader or small team operating across Hull and the East Riding. The wide geographic spread means every improvement to response speed compounds significantly.
Based on a sole trader doing 8–15 jobs per week at Hull and East Riding market rates. The wide area you cover means every enquiry you miss costs more — and every improvement compounds. The audit call calculates your specific figure before you spend a penny.
Pricing is only discussed once you've seen what the system is worth to your business.
Whether you already have a website or need one built, the audit call works out which fits your Hull or East Riding business best.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If the system doesn't earn back the setup fee within 60 days from extra jobs won, your monthly fee is free until it does. We bet on the work, not on the sale.
A 30-minute call, no charge, no obligation. We'll look at how your Hull trade business currently handles enquiries, quotes, reviews and your Google presence — and show you exactly what fixing each one is worth.
You'll hear back within one working day to book a time. Phone or video, whichever suits. No pitch until you've seen your numbers.
Prefer to message? mark@backcraft.co.uk