BackCraft installs the AI systems that win Leeds tradespeople more work — responding to enquiries in 60 seconds, following up every quote automatically, and building your Google presence while you're on the job. Built for plumbers, electricians, roofers and builders across Leeds.
of jobs go to the first business that responds — not the cheapest or the best reviewed
of Leeds trade businesses never respond to an online enquiry at all
more likely to win a job when you respond in 5 minutes vs 30
from audit call to all five systems live and running in your Leeds business
The city is growing faster than almost anywhere in the North. That means more work — but also more competition. The trades businesses winning the most jobs are the ones responding fastest.
Leeds South Bank alone is one of Europe's largest regeneration projects. Thousands of new homes, commercial units, and refurbishments across the city mean consistent, high-value work for local trades — if you can capture it.
Leeds has more registered tradespeople per capita than most UK cities. Your work quality isn't the differentiator — your response speed is. The plumber who answers in 60 seconds wins the job. The one who calls back in two hours doesn't.
Search "plumber Leeds" or "electrician Leeds" and the top results have 80–200+ Google reviews. Most brilliant local tradespeople have fewer than 20. The BackCraft review system closes that gap automatically, job by job.
Three things that are fixable within 2 weeks are quietly costing the average Leeds sole trader a significant amount every year.
An enquiry arrives at 10:40am. You're on a roof in Headingley. It hits voicemail. By the time you call back at 1pm, they've booked someone else. This happens multiple times a week across every trade in Leeds.
Est. cost: £10,000–£20,000/yrYou send a quote for a rewire in Roundhay. You hear nothing. One call a week later goes to voicemail. The customer booked the electrician who sent three follow-ups. You had the sharper price. Didn't matter.
Est. cost: £8,000–£15,000/yrYour customers in Horsforth, Chapel Allerton and Garforth love you. They just never left a review. The trade business that outranks you on Google Maps has 140 reviews — and they're not better than you. They just asked systematically.
Cost: Every "plumber Leeds" search you don't appear inNo apps to learn. No new software subscriptions to juggle. These run in the background while you do the work you're actually good at.
A clean, fast, mobile-first website built around your trade, your reviews, and your Leeds service area. Optimised to rank for "[your trade] Leeds" searches. Already have a site? The systems connect straight into it.
Optional — the AI systems work with your existing site too.
Every enquiry that comes in — from your website, your Google profile, or any lead source — gets a personalised SMS reply in under 60 seconds. Automated. You're on site in Beeston; the lead gets a response before you've reached the next junction.
Automated follow-ups at Day 3, Day 7, and Day 14 after every quote. Polite, personalised, professional. You stop losing jobs in Chapeltown, Woodhouse, and Hyde Park to the tradesperson who chased harder.
Two hours after every job is done, the customer gets a direct link to your Google review page. No awkward ask. No chasing. 50+ reviews a year — month by month, your ranking in Leeds local search improves.
Instant booking confirmation, 24-hour reminder, 2-hour reminder. The wasted van journey across Leeds to find nobody home nearly disappears. Your day stays on schedule and your fuel bill stays lower.
Past customers across Leeds get a timely, personalised message when the season calls for it — boiler checks in October, gutters in autumn, garden electrics in spring. Revenue from people who already trust you.
The five systems work for any trade. Each one is configured specifically for your work — your job types, your pricing, your seasonal patterns.
BackCraft handles every part of the build. You carry on taking jobs.
30 minutes. We work out exactly where your Leeds trade business is losing money — which enquiries aren't being captured, which quotes aren't converting, where your Google visibility is weak. No pitch, just numbers.
All five systems built and configured for your specific trade and your Leeds service area. Website included if you need one. Everything tested end-to-end before anything goes live. Two weeks, zero disruption.
A 90-minute handover, a one-page guide, and a monthly check-in. Most Leeds clients see results from the lead response system within the first week. Reviews start building immediately. Quotes convert at a higher rate within the first month.
Conservative estimates based on typical volumes for a sole trader or small team in Leeds. Your specific numbers come out of the audit call.
These figures are based on a sole trader doing 8–15 jobs per week at Leeds market rates. Your actual number depends on your trade, your volume, and where you're currently losing work. The audit call calculates your specific figure before you spend a penny.
Pricing is only discussed once you've seen what the system is worth to your business.
Whether you already have a website or need one built, the audit call works out which fits your Leeds business best.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If the system doesn't earn back the setup fee within 60 days from extra jobs won, your monthly fee is free until it does. We bet on the work, not on the sale.
A 30-minute call, no charge, no obligation. We'll look at how your Leeds trade business currently handles enquiries, quotes, reviews and your Google presence — and show you exactly what fixing each one is worth.
You'll hear back within one working day to book a time. Phone or video, whichever suits. No pitch until you've seen your numbers.
Prefer to message? mark@backcraft.co.uk