Every BackCraft service begins with the same free 15-minute call. From there, the right step depends on where you are — not on what we want to sell you. Nothing is skipped. Nothing is oversold.
Book a free 15-minute call →No obligation. Just an honest look at where your business is losing time and money.
The £799 AI Tools Assessment is credited toward your first month of any retainer. If you continue, you're not paying twice — the assessment becomes month one.
These aren't separate products — they're a progression. Each step sells the next. We never cold-pitch the expensive thing, and we never skip a step without a good reason.
A 15-minute conversation — call or message. One key question: "If you could wave a magic wand and fix one thing about how your business runs, what would it be?" We listen. Every answer routes to a real opportunity. The goal is to work out whether there's a fit — and if so, what the right first step looks like.
A proper piece of work — not a sales call with a slide deck. A 45-minute discovery session where you walk us through your day. We use AI to analyse the transcript, identify where time and money are being lost, and prescribe 3–7 off-the-shelf tools that already exist and could be running in your business within days. You get the report regardless of what you decide.
The productised entry point for tradespeople. A professional website, local SEO setup, and a missed-call AI that replies to every missed enquiry automatically — so leads don't go cold while you're on site. Mark builds it. Mark maintains it. You don't touch it.
Managed AI agents running in your business, built for your specific workflows. Mark builds them, monitors them, and maintains them. You never touch them. Four active agents covering the full enquiry-to-job cycle — speed-to-lead, quote prep, review builder, and sales follow-up.
Two 45-minute done-with-you calls per month, plus Voxer access with a 12-hour response guarantee. You share your screen, we build Claude skills and AI workflows together. By the end of the first few months, you have a working AI system and the knowledge to keep building. Near-zero Voxer volume in practice — clients mostly want to know it's there.
The £799 AI Tools Assessment is a standalone piece of work you keep regardless of what you decide. But if you go further with BackCraft, that £799 isn't a sunk cost — it's your first month, part-paid.
This means the assessment isn't a cost of entry. It's the start of the engagement. And because we did the work properly upfront, the implementation phase moves faster.
We frame it this way: "The assessment comes off your first month. You're not paying twice."
Setup fee for Starter (£595) may be reduced or waived for clients who came through the £799 assessment. We'll confirm on the review call.
BackCraft works with two main audiences. The message is different. The services largely overlap. We'll always tell you honestly which path fits your situation — and if none of them do, we'll say that too.
Plumbers, electricians, roofers, builders, joiners, plasterers, decorators. Sole traders or small operations (1–3 vans). Owner-operator — on the tools all day, running the business in the evenings.
Good fit if: you miss calls on site, you want to show up on Google, you don't want to manage any of it yourself. Not a good fit if you're turning over under £50k and the ROI maths don't stack up — we'll be honest.
Accountants, estate agents, mortgage brokers, recruitment firms, health clinics, solicitors, letting agents. 5–30 employees. Turnover £200k–£2m. Has a team and some complex workflows.
Good fit if: you have manual processes eating team time, you want a clear AI roadmap before committing, you're growth-minded. Not a good fit if you're looking for the cheapest option or want to try one month and see.
A straightforward look at what's in each service. If you're unsure which fits, the free call will sort it.
| What's included | Free Call | Assessment | Starter | Agent | Concierge |
|---|---|---|---|---|---|
| Free15 minutes | £799one-time | £149/month + £595 setup | £995/month | £1,500–£2,000/month | |
| Discovery | |||||
| 15-minute opportunity call | ✓ | ✓ | ✓ | ✓ | ✓ |
| 45-min deep discovery session | — | ✓ | — | — | ✓ |
| 9-slide personalised AI report | — | ✓ | — | — | ✓ |
| Financial impact calculation (ROI) | — | ✓ | — | — | ✓ |
| Tradespeople (website + SEO) | |||||
| Professional website build | — | — | ✓ | ✓ | On request |
| Local SEO & Google Business Profile | — | — | ✓ | ✓ | On request |
| Missed-call AI (auto SMS reply) | — | — | ✓ | ✓ | On request |
| Managed AI agents | |||||
| Speed-to-lead agent | — | — | — | ✓ | ✓ |
| Quote prep agent | — | — | — | ✓ | ✓ |
| Review builder (auto Google review sequence) | — | — | — | ✓ | ✓ |
| Sales follow-up agent | — | — | — | ✓ | ✓ |
| Monthly performance reporting | — | — | — | ✓ | ✓ |
| Done-with-you (Concierge) | |||||
| Two 45-min monthly build sessions | — | — | — | — | ✓ |
| Voxer access (12hr business response) | — | — | — | — | ✓ |
| Build Claude skills & AI workflows together | — | — | — | — | ✓ |
15 minutes. We look at your business, find where you're losing time and money, and give you an honest picture of what fixing it is worth. No pitch until you've seen your situation clearly.
Or call/text: 07583 300658 · Usually respond same working day.