BackCraft installs five AI systems that respond to every storm damage enquiry in 60 seconds, follow up every re-roof and flat roof quote automatically, and build your Google reviews — all while you're on the tools. Built for Yorkshire roofers and roofing contractors.
of roofing jobs go to the first business that responds — not the best price or the best reputation
average value of a full re-roof in Yorkshire — the job most roofers are losing to slow follow-up
more likely to win a storm damage job responding in 5 minutes vs 30
Google reviews per year — automatically — with the BackCraft review system running
Three things are quietly costing the average Yorkshire roofer between £20,000 and £50,000 a year. You're literally unreachable for hours at a time. That's the problem. It's fixable within 2 weeks.
Yorkshire weather hits overnight. By 8am you've got six missed calls. You're already on a job in Harrogate. You work through the list by 11am. Half of them have already booked someone else. Storm damage callouts are your highest-margin work — and you're missing them at the worst possible time.
Est. cost: £15,000–£30,000/yrYou spend two hours surveying a job, price up a full re-roof at £9,000, send a detailed quote. Silence. One follow-up call ten days later. They went with whoever followed up at day four. You were the better roofer. They didn't wait to find out.
Est. cost: £15,000–£25,000/yrYou do excellent work across Yorkshire. Your customers are happy. Almost none of them left a Google review. The roofing company ranking above you on Google has 110 reviews and a basic website. You do better work. They get all the inbound enquiries.
Cost: Every "roofer near me" search you're invisible forNo apps to learn. No new software to manage. These run silently in the background — capturing your storm damage leads, following up your re-roof quotes, and building your reputation while you get on with the work.
A clean, fast, mobile-first website built around your roofing services and your reviews — fully optimised for "roofer in [your area]" searches. Already have a site? The systems plug straight in and we improve what's there.
Optional — many roofers already have a site we can connect to.
Every enquiry — storm damage, leak repair, re-roof, flat roof, guttering — gets a personalised SMS reply in under 60 seconds. Sent automatically while you're four storeys up in Wakefield. You stay on the job; the lead stays warm.
Automated follow-ups at Day 3, Day 7 and Day 14 after every quote. Polite, personalised, persistent. You stop losing £8,000 re-roofs and £4,000 flat roof jobs to whoever sends the third email.
Two hours after every completed job, the customer gets a direct link to your Google review page. No chasing. 50+ reviews a year — month by month, you climb above the competitors who've been around longer but asked less systematically.
Instant booking confirmation, 24-hour reminder, 2-hour reminder before every survey or job start. The wasted drive to a property where nobody's home nearly disappears. Your crew's time and your van mileage stay where they belong.
Autumn arrives — past customers get a timely message about gutter clearing and winter roof checks. Spring — re-roof and flat roof maintenance. Revenue from people who already used you and trusted the work you did.
BackCraft handles every part of the build and setup. You carry on taking jobs across Yorkshire.
30 minutes. We work out exactly where your roofing business is losing money — which storm damage enquiries aren't being captured, which re-roof quotes aren't converting, where your Google presence is costing you jobs. No pitch — just honest numbers.
All five systems built and configured specifically for your roofing business — your job types, your pricing, your Yorkshire service area. Website included if you need one. Everything tested end-to-end before going live. Two weeks, zero disruption to your schedule.
A 90-minute handover, a simple one-page guide, and a monthly check-in. The first time a storm rolls through Yorkshire after you're live, every lead gets an instant response. Most roofers see the difference in the first week.
Conservative estimates based on typical volumes for a roofing contractor operating across Yorkshire. Your specific numbers come out of the audit call.
Based on a sole trader or small roofing team doing repair and full re-roof work across Yorkshire at typical market rates. The high-value storm damage and re-roof job types make the response speed system particularly valuable for roofers.
Your specific numbers are worked out on the audit call — before you spend a penny.
Whether you already have a website or need one built, the audit call works out which fits your roofing business best.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If the system doesn't earn back the setup fee within 60 days from extra jobs won, your monthly fee is free until it does. We bet on the work, not on the sale.
A 30-minute call, no charge, no obligation. We'll look at how your roofing business currently handles enquiries, quotes, reviews and your online presence — and show you exactly what fixing each one is worth.
You'll hear back within one working day. Phone or video — whichever suits. No pitch until you've seen your numbers.
Prefer to message? mark@backcraft.co.uk