BackCraft installs the AI systems that win Rotherham tradespeople more work — responding to enquiries in 60 seconds, following up every quote automatically, and building your Google presence while you're on the job. Built for plumbers, electricians, roofers and builders across Rotherham.
of jobs go to the first business that responds — not the cheapest or the best reviewed
of Rotherham trade businesses never respond to an online enquiry at all
more likely to win a job when you respond in 5 minutes vs 30
from audit call to all five systems live and running in your Rotherham business
Rotherham is undergoing significant regeneration and housing development. New and existing homes mean consistent demand for all trades. The businesses capturing that demand are the ones with fast response and strong Google visibility.
Rotherham's town centre and surrounding areas are seeing sustained investment. New housing developments alongside a large stock of older properties create consistent demand for plumbing, heating, electrical and roofing work.
Rotherham is increasingly attractive to families and professionals moving out of Sheffield. These homeowners invest in their properties and search Google to find tradespeople — making a strong online presence essential.
Many Rotherham tradespeople are behind on Google reviews. The ones who build their review count now will dominate local search for years. BackCraft builds that review count automatically, job by job.
Three things that are fixable within 2 weeks are quietly costing the average Rotherham sole trader a significant amount every year.
An enquiry arrives at 10am. You're on a job in Wickersley. It hits voicemail. By the time you call back at 1:30pm, they've booked someone else. This happens multiple times a week across every trade in Rotherham.
Est. cost: £10,000–£20,000/yrYou send a quote for a bathroom in Wath-upon-Dearne. You hear nothing. One call a week later goes to voicemail. The customer booked the plumber who sent three follow-ups. You had the sharper price. Didn't matter.
Est. cost: £8,000–£15,000/yrYour customers in Brinsworth, Herringthorpe and Whiston love you. They just never left a review. The trade business that outranks you on Google Maps has 110 reviews — and they're not better than you. They just asked systematically.
Cost: Every 'plumber Rotherham' search you don't appear inNo apps to learn. No new software subscriptions to juggle. These run in the background while you do the work you're actually good at.
A clean, fast, mobile-first website built around your trade, your reviews, and your Rotherham service area. Optimised to rank for "[your trade] Rotherham" searches. Already have a site? The systems connect straight into it.
Optional — the AI systems work with your existing site too.
Every enquiry that comes in — from your website, your Google profile, or any lead source — gets a personalised SMS reply in under 60 seconds. Automated. You're on site in Rotherham; the lead gets a response before you've reached the next junction.
Automated follow-ups at Day 3, Day 7, and Day 14 after every quote. Polite, personalised, professional. You stop losing jobs across Rotherham to the tradesperson who chased harder.
Two hours after every job is done, the customer gets a direct link to your Google review page. No awkward ask. No chasing. 50+ reviews a year — month by month, your ranking in Rotherham local search improves.
Instant booking confirmation, 24-hour reminder, 2-hour reminder. Wasted journeys across Rotherham to find nobody home nearly disappear. Your day stays on schedule and your fuel bill stays lower.
Past customers across Rotherham get a timely, personalised message when the season calls for it — boiler checks in October, gutters in autumn, garden electrics in spring. Revenue from people who already trust you.
The five systems work for any trade. Each one is configured specifically for your work — your job types, your pricing, your seasonal patterns.
BackCraft handles every part of the build. You carry on taking jobs.
30 minutes. We work out exactly where your Rotherham trade business is losing money — which enquiries aren't being captured, which quotes aren't converting, where your Google visibility is weak. No pitch, just numbers.
All five systems built and configured for your specific trade and your Rotherham service area. Website included if you need one. Everything tested end-to-end before anything goes live. Two weeks, zero disruption.
A 90-minute handover, a one-page guide, and a monthly check-in. Most Rotherham clients see results from the lead response system within the first week. Reviews start building immediately. Quotes convert at a higher rate within the first month.
Conservative estimates based on typical volumes for a sole trader or small team in Rotherham. Your specific numbers come out of the audit call.
These figures are based on a sole trader doing 8–15 jobs per week at Rotherham market rates. Your actual number depends on your trade, your volume, and where you're currently losing work. The audit call calculates your specific figure before you spend a penny.
Book the free audit call →Whether you already have a website or need one built, the audit call works out which fits your Rotherham business best.
then £99/month
Founding rate · standard £149/month from client #11
then £129/month
Founding rate · standard £199/month from client #11
If we haven't measurably improved your Google review count within 60 days of go-live, we keep working at no extra charge until we do.
A 30-minute call, no charge, no obligation. We'll look at how your Rotherham trade business currently handles enquiries, quotes, reviews and your Google presence — and show you exactly what fixing each one is worth.
You'll hear back within one working day to book a time. Phone or video, whichever suits. No pitch until you've seen your numbers.
Prefer to message? mark@backcraft.co.uk