BackCraft provides local SEO built specifically for Yorkshire tradespeople — from a quick Google Business Profile setup to full monthly management. No agency fees, no jargon, no promises of overnight results. Just honest work that compounds over time.
of all Google searches have local intent — "plumber in Leeds", "electrician near me"
of local searches result in a phone call or business visit within 24 hours
of all clicks go to the top 3 results in Google's local pack — if you're not there, you're largely invisible
the amount most Yorkshire tradespeople currently spend on local SEO — your biggest competitive advantage
Most tradespeople start with the audit or GBP setup, then move to a monthly package once they've seen what the work produces. There's no obligation to do more than you need.
A thorough written report covering your current Google rankings, Google Business Profile health, website on-page SEO, local citations, and competitor analysis. You'll know exactly where you're losing visibility and what to fix first — whether you act on it yourself or with us.
Your Google Business Profile is the single most important local SEO asset you have — and most tradespeople have theirs half-filled or miscategorised. A properly optimised GBP is often the fastest way to start appearing in "near me" searches in your area.
Two pieces of targeted content per month — blog posts, service pages, and location pages — written specifically to rank for the searches your customers are making. This is the engine that compounds: each piece adds to your visibility, month after month.
Everything managed for you — GBP, content, citations and a monthly call to review progress. Equivalent service from a marketing agency costs £800–£1,500/month. You get the same output for less because there's no agency overhead. This is the package that builds the most sustainable long-term visibility.
SEO is not a switch. Anyone telling you otherwise is selling you something. Here's what the timeline actually looks like for a typical Yorkshire trades business starting from scratch or close to it.
Foundation work. GBP optimised, first content pieces live, citations cleaned up. Google starts crawling and indexing. No dramatic ranking changes yet — but the groundwork is laid properly.
Early movements. You'll start appearing for longer-tail searches — specific job types, specific areas. Impressions in Search Console climbing. Some GBP calls starting to come in from better positioning.
Real traffic growth. Consistent content is compounding. Rankings improving for your main searches. Noticeably more enquiries from organic search and GBP. This is where most clients feel the difference.
Compounding returns. Each piece of content adds to the total. Rankings stabilise and grow. The businesses who stay consistent for 12 months typically dominate their local area for years.
Most clients see meaningful ranking improvements by month 4–5, and clear enquiry increases by month 6. If you need results in 4 weeks, SEO is not the right tool — the AI response and follow-up systems on our main page deliver results from day one. SEO and the AI systems work best together: the AI wins you jobs immediately while SEO builds your long-term visibility.
Tell me where you're based, what trade you're in, and whether you have a website. I'll take a look at your current Google visibility before we even speak — so the conversation is useful from the first minute.
You'll hear back within one working day. I'll have already looked at your GBP, your current rankings, and your main local competitors. No pitch until you've seen your numbers.
Prefer to message? mark@backcraft.co.uk